LED media facades: types, installation and maintenance

The way that buildings engage with their surroundings is changing thanks to LED media facades. These creative facades transform everyday buildings into dynamic exhibits that display anything from commercials to creative imagery. Through the incorporation of LEDs into the external architecture of buildings, we can produce visually arresting experiences that communicate ideas in a distinctive manner.

LED media facades come in a variety of forms, each with unique benefits and uses. Some are ideal for detailed graphics and videos because they are made for high-resolution displays. Others concentrate on energy economy, employing fewer LEDs to produce striking images. Selecting the appropriate type for your project can be made easier if you are aware of the various types.

Careful preparation and experience are needed when installing an LED media facade. It is imperative to take into account the building’s structural soundness, LED placement, and overall design. Adequate installation guarantees that the facade functions effectively and safely in addition to having a nice appearance. Maintaining the facade in excellent condition and avoiding any problems that might impair its functionality also requires routine maintenance.

Regular inspections and cleaning are necessary to maintain an LED media facade and guarantee that all of its parts are operating as intended. This entails examining the control systems, wiring, and LEDs. Early problem solving will keep the facade looking its best and increase its lifespan. An LED media facade can last for many years as a colorful and captivating feature of the cityscape with the correct maintenance.

Tips for choosing media facades, their advantages

Selecting a media façade requires consideration and should be done so responsibly. It is first important to ascertain exactly why it will be required. For instance, a technique with a high degree of brightness and detail can represent commercial objectives. Determining the installation site and calculating the maximum allowable load are the next crucial steps. A building that is situated in an area with a high passage indicator is appropriate for these uses.

Making the right pixel step selection is equally crucial. The general rule in this situation should be followed: the visibility is better up close, the smaller the step. Considering the operating conditions under varying weather and temperature conditions, brightness is also crucial.

When a media screen’s base is made of flexible mesh, the screen becomes matrix. Additionally, there are LED-based clusters. This enables you to use such advertising platforms in any size or shape. Things weigh less than LED displays. They can therefore be installed on walls made of any material. One benefit of these kinds of structures is that they are anti-vandal.

They can work continuously for 100–150 thousand hours during their service life. The broad viewing angles that media facades offer, both vertically and horizontally, are another undeniable benefit. Even on a sunny day, the bright and high-quality image on these screens is easily visible. greater wind load resistance in these structures than in light boxes.

Areas of application

Media facades give older structures a more modern look. These designs are also a fantastic choice for unique buildings at night. Additionally, media screens are mounted on walls:

• stadiums;
• sports complexes;
• casino;
• Shopping center;
• night clubs.

Media facades are placed on rounded facades, spherically-roofed buildings, and oddly shaped objects.

Types of media facades

We’ll distinguish between three primary categories of media facades:

Frame tubulars are long, transparent tubes with high-power, high-color LED ribbons installed inside. These models have a very high resistance to mechanical damage because they have an external protective frame. They are simple to maintain and install. This design is dependable and easy to use.

Red media facades with tubular elements

Media facades with tubular hard tubes

Closure: these are complete LED panels interwoven with one another. They have a cellular structure that completely conceals the actual type of building, much like a camouflage grid. These systems have the benefit of being able to "envelop" any object within a hundred floors, regardless of how big it is. These nets can be made in any size that is desired, and the ideal cell size for a cluster can be chosen.

Installing cluster modules is significantly simpler than with the other two options. They are easier to install and don’t require as many extra parts. Mesh canvases with diodes of diodes also offer excellent light permeability, so there won’t be any discernible shade inside the building. The building’s dimensions and the image review distance are factors that deter them from installing and selecting the right step and height of pixels.

When installing media facade systems, it’s critical to select the "convenient" heights correctly so that the object can be seen clearly even from a distance.

Media planning today

A marketing campaign cannot be implemented and evaluated effectively without media planning, which is a crucial component of the campaign. Provide a solution to the issue of efficient investment and enable media planning technologies that address the query, "How can you ensure that the money you spend is working for you?"

The term “media planning” arose in 1994 as part of a scientific seminar, monthly conducted by the V-Ratio research center at the Institute of Sociology of the Russian Academy of Sciences. In a nutshell, a media plan is a plan for placing advertising appeals, a special document that answers the following questions: where, when and how to place advertising, which audience to cover and how much to spend on it. In other words, we are talking about the optimal planning of the advertising budget when choosing the placement channels when reaching maximum efficiency. A competent media plan is compiled as a result of an analysis of a large number of factors characterizing one or another media. The authors of advertising campaigns can receive authoritative sources of secondary information, allowing to reasonably plan advertising campaigns.

Rating, or the size of the audience that saw or heard this or that information in a given period of time in relation to the total number of target audience, is the fundamental idea behind meditation. The fundamental measure of the impact of advertising, which shows the level of achievement of the target audience, is the concept of covearage, or coating. The message transmission power increases with increasing coating thickness. Media coverage pertains to the intended audience, and metrics like Reach (achievement) are employed to gauge the audience that was actually attained.

Media planning is still in its infancy as a science. Even though a specific set of indicators has emerged, there are numerous ways to interpret it. There is a significant significance to the belief that media planning can be beneficial in proportion to understanding.

The most effective today are non -standard approaches to covering the audience. A vivid example is a unique media facade of the Cocor shopping center building in Bucharest, Romania. One of the largest media facades in Europe is located 3300 m², combining both spectacular entertainment and commercial content on several LED screens. According to modest calculations, every month 5 are fixed on the facade.8 million. the eye of passing by eight road lanes of motorists, from 40 seconds to 3 minutes to view, depending on the density of movement. Half of broadcasts are devoted to local and national news: holidays, cultural events, road traffic reports, etc. The rest of the time is allotted by advertising. The content management system allows you to broadcast on all LED screens synchronized high-resolution.

Media facade with Cocor Shopping Center LED screens in Bucharest Photo: Screens.ru

Promo Roller for Cocor Shopping Center Channel

Phoenix Island in China is another striking illustration.

When the media facades were erected here on January 11, 2011, they became well-known as a representation of contemporary China. The building’s dynamic lighting system, which is based on a new generation of multifunctional video technology, is incredible.

The area’s natural characteristics are also taken into consideration; for example, water-repellent installations are made to last for many years and are impervious to corrosion. Before the final design work, the system underwent extensive testing.

Phoenix Island LED media facades with Daktronics Led Stick Elements Propixel, Sanya, China Photo: Designboom.Com

Idea of media facades Island of Phoenix

Why the LEDs?

LED systems are selected as a basis here for a reason. A number of factors indicate precisely in their favor.
Firstly, color diodes can provide any combination of colors with thousands of shades of shades. Dimming is maintained, with complete insensitivity to the frequency of inclusions-offs.
Secondly, they consume a very small amount of energy (compared to other known lighting systems). And this is an important factor when illuminating the facades of huge high -altitude buildings – after all, a huge amount of energy is consumed.
Thirdly, with such small energy consumption they shine very brightly. Even after years of work, an extremely small burnout of the resource is observed.
fourthly, diode systems are not afraid of the aggressive effects of the external environment-neither high humidity nor temperature extremes are terrible.
and, finally, fifthly, they do not distinguish any harmful radiation, which means that they are absolutely safe for workers or residents of illuminated buildings.

These collections of variously colored diodes come together to create a vivid, dynamic "picture." The intensity of the glow from diodes is unaffected by rain or extremely high or low temperatures because the external illumination is provided by special hermetic systems. They are extremely well-protected.

However, because the diodes are designed to glow in a single direction—outward in this case—there is no issue with a blinding glow entering the room during the night through the windows. A new model of the media fassee may be visible during the daytime even against the backdrop of bright sunshine, all thanks to the use of extremely powerful LEDs. Not every kind of lamp can make the same claim. It is true that these modules will be ten times more expensive than regular night-type models.

Kinds

Three categories of media facades exist:

1. Mesh.
2. Rack.
3. Cluster.

Mesh

This is a basic LED street screen. depicts an adjustable grid with LEDs affixed to it. Every diode functions independently.

Most of the sunlight is missed by the screen. This enables mounting on clear sections of office buildings. It is now possible to confront intricate architectural forms with a grid and the old building structures thanks to increased flexibility.

Since the mesh media facade is lightweight, no additional mounts are needed to mount it. It’s not necessary to install a stiff frame because the entire system is suspended by special cables.

Mesh facades can be installed on practically any base and do not obstruct air circulation.

One can identify a rare pixel step among the flaws. This doesn’t present an issue for big regions. The average indicator in the classroom is 4500–6000 kD/m2, which is the brightness of the media facade from the grid. 5–6 years of operational service life.

Rack

A more intricately designed media facade. consists of vertical racks that have LEDs fixed to them. Up to 80% of the system’s transparency is provided by this design.

RETRIEVAL OF OFFICE FASADS structures with a lot of transparent elements. Stadiums, retail stores, and entertainment venues are decorated with their assistance.

It is nearly impossible to see river facades from within the space. The frame of translucent structures and the rack elements’ locations frequently line up. Every component raises mesh screens marginally, reaching a maximum of 15 kg/m2. The difference in the masses is negligible when viewed in the context of a large building.

Among the drawbacks, the expensive price per square meter and the infrequent pixel step of 10 mm stand out.

Cluster

Consist of discrete components, or clusters. A collection of linked, hermetically sealed LEDs makes up each cluster. Cluster functions as a single unit.

Every block is installed using a cable system. Subsequently, it is linked to a solitary system operating under computer supervision.

More-sized screens are installed on high-rise buildings, office buildings, and retail centers using closer-style media facades. It is practical to embellish the rounded, complex-shaped facades of stadiums and other sports facilities.

Cluster facades’ primary benefit is their universality. A mere 7 kg/m2 of weight allows you to skin any building.

Using a computer block system, large screens or walls that function as a unit are possible. Because of the structure’s high translucency, they can be mounted on structures with all glass.

The high cost per square meter is the primary disadvantage. The image quality is affected by the 80 mm pixel step.

The future is behind LED media facades. They are currently in place on a variety of structures worldwide. Hotels, shops, entertainment venues, offices, and sports facilities are all decorated with their assistance.

Not every issue pertaining to color reproduction, daylight operation, and durability was fixed. However, technology is constantly evolving. The range of applications will increase along with the media facades’ quality.

Possibilities and advantages of media facades

The idea of media facades makes it possible to add color and brightness to city streets. Furthermore, the media facade gives you the ability to enhance the diversity and appeal of the city’s information environment.

These days, media and big city architecture are just as important as high-tech exterior LED screens. LED facade displays should blend in with the surrounding environment and media facades of neighboring buildings in addition to naturally fitting into the design of the building itself.

Media establishments have an impact on street life and intervene in the urban environment.

Both drivers and pedestrians are drawn to LED screens. This may serve as a justification for prospective sponsors as well as a cause for alarm regarding traffic safety.

At the government level, this is the part of outdoor advertising that is frequently discussed.

A unique and striking media façade shapes the perception of big businesses. External LED screens are a powerful tool for medium-sized and small businesses to make a statement about themselves.

Features of application

The media facade is currently a fantastic illustration of contemporary lighting and advertising design. Modern lighting systems present marketers with amazing opportunities. Even from a distance, prominent features on the facades of large corporations’ main offices convey information about the standing of the business. Achieving the ideal ratio of restraint to kitsch, as well as the appropriateness of such a bright presentation against the surrounding buildings’ general background, is the primary goal of lighting equipment and designers. There shouldn’t be an endless stream of advertisements because then the residents of the town will just stop noticing them.

You must skillfully and subtly grab a potential customer’s attention.

Achieving a harmonious blend of captivating content aired on "screens" with a sequence of ad blocks is crucial in this situation. This delicate balance is difficult to observe. After all, the majority of the time, large sums of money are allocated specifically toward advertising (informational) objectives.

Additionally, the quality of their presentation determines the final consumer’s demand, and thus the systems’ return on investment.

This delicate balance is difficult to observe. After all, the majority of the time, large sums of money are allocated specifically toward advertising (informational) objectives. Additionally, the final consumer’s demand is contingent upon the caliber of their presentation, and thus, the systems’ return on investment.

Furthermore, the media facade is a great way to add some variety to the monotonous gray houses that line city streets. Take a look at the picture below to see how the same building’s view is drastically changed with the touch of a magic wand.

Using this kind of framing in stadiums, concert halls, and movie theaters is perfect. But this shouldn’t be a glaring advertisement-style illumination. Many businesses merely wish to distribute their own production facilities in addition to those with mild accents. thus asserting his unique position.

City media facades

The characteristic harmony of the sparse decoration of modern architecture is created by the geometric rows of LEDs installed along floor ceilings, corridor spans, and completing the perimeter of the roofs. In the evening, a multicolored LED media facade can totally change the building’s geometry and type. Here’s a striking illustration of radical "lights-formations": the same building becomes unrecognizable when different lighting modes are activated.

Such facades give off the impression that the building is a self-contained living thing because of how realistic the backlight appears. She shimmers with flowers and pulses smoothly, varying the hues and intensity of the glow.

Even though it doesn’t appear that there is any motion advertising, you have to acknowledge that the company’s status is already being discussed by the fact that it is locating offices in such a building.

Caliph Stadium

Large LED screen at Caliph Stadium; image courtesy of ELEMENT LABS

Persian BALISE is home to Doha, Qatar’s capital and largest city. Due to the prosperity of the oil and gas sector, the city, like Dubai, her neighbor across the bay, was able to withstand rapid economic expansion. His economy has become more diversified recently.

During 2006. The 15th annual Asian Games were accepted by Doha. Sports fights featured 45 different nations competing. The opening and closing ceremonies for the Asian Games were to be prepared, just like for the Olympic Games. Thousands of people showed up for these large-scale events, and at least three billion people watched them.

The fifty thousandth Caliph is outfitted with a media facade to enable spectators to enhance their perceptions during ceremonies. video data as you go by it. The Asian Games Organizing Committee in Doha commissioned "Element Labs," a Santa Clara, California-based manufacturer of LED screens for architectural and audiovisual applications, to outfit the stadium with massive video equipment.

The media facade of the 50,000-seat "Caliph" stadium in Doha, Qatar, rises to a height of 39 meters in the upper section, making it easier for spectators to see ceremonies. The company "Element Labs" used more than 20,000 of its LED videos of "Versa Ray" modules to create this marvel of visualization.

The enormous LED screen is 165 meters long by 39 meters high, with a total area of 4,500 kV meters and a LUNA Half shape. Twenty thousand LED lines, called "Versa RAY," which are Element Labs’ primary product, were installed on the supporting structure. Installed was a 77 mm Versa Ray RGB line with pixels. Every "Versa Ray" line, which is shielded from atmospheric influences, is a 20 mm-diameter pipe that is about 3 meters long. On a modular knitted structure that had been prepared in advance, LED rulers were mounted vertically.

Co-founder of Element Labs Chris Varrin offered the following commentary on the challenges faced in constructing one of the biggest independently standing LED screens in the world in the desert: To support the screen’s vertical size, we started by building a sample using the facade’s LED model per 100 square meters. After that, the layout was tested and debugged until the customer approved the resolution and pixel brightness parameters.

Subsequently, the business Element Labs has created a plan that satisfies the requirements for wind loads, daily temperature variations, and other elements associated with the idea of environmental security. The Versa Ray modules were installed on an LED screen that was designed as a frame of vertical ribs to lessen wind load. The wind can flow through the screen because of the spaces between the ribs. While these gaps can be seen when carefully examining the screen canvas, an LED screen appears seamless when operating at night. The majority of the assembly was done at night, when the temperature dropped considerably, when it was at least 46 °C during the day.

Luis Brill: "How can the video be distributed in real time to cover 48,000 square meters and guarantee a complete image?"

Chris Varrin: "Element Labs specialists defeated the video screen on many smaller segments (imagine tiles) and reduced the width of the range, providing the fastest way for uniform distribution of image." This is because the size of the LED screen determines the distribution of the video signal. I immediately connected power cables and data to the LED screen after the "Element Labs" installers finished installing the LED Linechet "Versa Ray" system.

Director of Ceremonies and Cultural Events for the Asian Games Sharif Khashisho stated, "It is true that every Olympic ceremony There are numerous novel technologies at play. We used our new LED display during the CLOSE Games and opening ceremonies. Display The screen made the Olympiad’s organizing committees in Bajing and London anxious about their ability to compete with our LED screen and, if they can, how to do so.

Complex of "Wonderful Miles stores"

LED "Wonderful Miles stores" media facade

The 170-story "Wonderful Mile shops" (MMS), formerly known as "Aladdin," is a trade and entertainment hub for "Planet Hollywood." A deal was reached between the hotel/casino and the YESCO Inc. department in Las Vegas regarding the design and installation of your "Prism" LED display system. It is a series of LED screens with a 25 mm step between pixels that make up the media facade that the top third of the structure established. The building’s sides house the City transport flow, which is broadcast on a "strip" alongside the media facade.

Directly across from the Bellazhio hotel/casino, which attracts large crowds with its humorous street water show several times a day, is the "MMS" building. Following every performance, Media FASADA "MMS" heals the audience by urging them to cross the street and go to the trade and entertainment center.

"With the creation of our media facade, attendance and attention to our shopping center increased sharply," Joyner said in his explanation. We have most likely exceeded the anticipated 25% growth in clientele at our trading COMPLEX.

There’s more to our media facade than just the video sign. It is a window that enables observers to peek inside "MMS" in order to rapidly discover our rental options, costs, and working hours.

A variety of media facades

The size of a media facade varies; it could be a tiny, animated LED sign or an external window screen for a restaurant or retail establishment.

An LED display of this kind would show commercials, lighting effects, deviations, graphic images, and more.

It is convenient to broadcast information about company news, products, promotions, and special offers on a small external LED screen.

An LED display that takes up a portion of the building’s facade is the mediocre choice. This design incorporates an exterior screen into the building’s wall. This format’s media facade offers additional channels for information transmission.

Massive media facades mirror building architecture, fully encircle external walls with their surface, and depict the LED structure that is integrated into the building’s facade.

Large-scale media facades like these are typically planned during the facility’s design phase, though they can also be added to existing structures. These LED surfaces seamlessly integrate into the building and offer a plethora of opportunities for altering the layout, displaying advertisements, and disseminating sponsor information.

Media Fasade Headquarters of Merck Serono

During 2006. The global leader in biotechnology and pharmaceuticals, Merck Serono (Merck KGAA unit), renovated its Geneva, Switzerland, headquarters. Idea Chicago-based architect Helmut Gian entered an already-existing building complex with a steel and glass structure.

Jan approached AG4 to create a concept that would naturally and reflectively imprint a semantic accent on the media facade of the customer company’s operations as a biological research center. The idea of "layers of life" incorporates elements of nature like bee wax and water (waterfall). There are 138 blocks in the first layer, and 1.4 tons of bee wax was used in their design. 50 LED video screens that are integrated into some of these wax blocks make up the second layer.

"AG4" signed a contract with Cologne-based artist MIK Enneper to produce wax blocks. He used a spatula and hot air to manually distribute large blocks of heated wax. "The complexity of biotechnology as a science that fies up Various other sciences and disciplines" is expressed in the first two layers of the Organic Game through reflections on the walls and media programs.

Numerous pictures of the genetic code represent the company’s "MERCK SERONO" employees, who work in labs and in experimental industries and are visible to the entire world. 360 square meters of media facade space. Meters extended to the surrounding buildings and the staircase on the main wall of a five-story atrium.

The project of the media facade headquarters of the company Merck Serono Photo: AG4

The five-story atrium’s main wall is traversed by the media facade, which faces the surrounding buildings and the entrance stairs. The video materials for the media facade consist of an assortment of images that are tailored to the company’s expertise in the biotechnologies sector. The words "PICCENT IS PROTECTION" appear on the screen, accompanied by an icon of a runner and a symbolic picture of the genome’s code.

Media facades provide opportunities for premium branding. Media Fasadad need not always disseminate important information. "Here the message sometimes explains, and sometimes complements Client Secret," said AG4 co-founder Christopher Kronhagel. "With his visual presence, he must also create an emotional Communication with the building."

Whatever the case, the building will draw enthusiastic public attention, which is the best way to convey a general media message.

Advantages and disadvantages of media facades

Any technology’s rate of development is determined by how advantageous it is compared to alternatives and how few drawbacks it has.

Advantages

1. Amount of information. In terms of quantity and quality of information transmitted, media facades have no competitors. Advertising and social videos, news releases, cognitive slide shows, all this can be broadcast through large-sized hinged screens. The mode of around the clock allows you to combine the shows of advertising and educational video content, as well as inform the population about important events in the country and the world.
2. Complete computerization. LED media facades are connected to a computer, as well as the Internet. The participation of a person in the work of the system is reduced to zero. It is enough to load the schedule for a day, the rest will be completed by itself. More advanced technologies allow you to change content in real time, I quickly react to a changing news background.
3. Image quality. LED screens give a bright and rich picture. The power saving mode significantly reduces operational costs.

Flaws

1. Restrictions in the mode of operation. LEDs fade in sunlight, which negatively affects the quality of the translated picture in the daytime. Simply put, in the afternoon, most of the LED media facades does not work. Land engineers of many countries are engaged in this problem. They are trying to increase the brightness and contrast of the picture. There was no final solution at the moment, but there are media facades that broadcast the video in the daytime.
2. Repayable. Facade screens consist of modules. Periodically they fail and require replacement. During the repair, two problems arise. Firstly, the media facades are located at a large height, which causes certain inconvenience to repair teams. Secondly, each module is unique. Replacement can ruin the picture.
3. Vulnerability. Media facilities often fail due to abnormal weather phenomena or mechanical damage. Universal protection of the screen surface at the moment has not been developed.
4. Hamper resistance. The system is connected to the corporate or global network network. This is the date of the possibility of hackers to hack protection, and then broadcast malicious content. Given the volume of the audience for each media facade, this is a rather serious problem.

LED media facades, which combine digital technology and architectural design, provide a contemporary and dynamic way to change a building’s appearance. There are several varieties of these facades, and each has special functionalities and aesthetic effects. Vibrant images, videos, and even interactive content can be displayed on LED media facades, whether they are mesh, strip, or pixel-based displays.

LED media facade installation calls for careful preparation and knowledge. To guarantee longevity and safety, proper electrical considerations and structural support are essential. Maintaining these facades at their best also requires maintenance. It’s crucial to perform routine checks for broken LEDs, cleaning to preserve brightness, and software updates to ensure functionality.

LED media facades offer architects and building owners possibilities for branding and communication in addition to improving aesthetics. They are useful tools for urban landscapes because they can be used to display messages, artwork, or advertisements. Their attractiveness in sustainable building designs is increased by their energy efficiency when compared to conventional signage.

In general, LED media facades are a marriage of technology and architecture that turn structures into dynamic, captivating canvases. These facades are constantly changing due to technological advancements, opening up new avenues for expression and creativity in contemporary urban settings.

LED media facades, which combine technology and architecture, are a contemporary method of converting building facades into dynamic displays. This article examines the various kinds of LED media facades and offers details on how to install and maintain them. By being aware of these factors, builders and homeowners can use cutting-edge LED technology to improve the functionality and aesthetic appeal of their structures.

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